Did you know you could control the mood of your clients by using certain color choices? This simple concept is one that
is very often overlooked when designing a logo. Of all the forms of non-verbal communication, color is the most instantaneous way of conveying
messages and meanings. Therefore, it is crucial that the proper color combinations be used for your business logo design.
As Internet marketers, it is essential that we always look
for ways to make a good impression on the user with our graphic logo
design. The colors, fonts and images of your logo are your
"silent salesmen". The first impression you give comes from what your
graphic
logo design represents. And because we only have a short amount
of time to make one great first impression, good design and appropriate
color selection become very important.
Color is the first thing we notice and the last thing we forget.
If used properly within a corporate
logo, color can be an influential instrument. It can catch the
attention of the beholder, convey what the business is all about,
and more importantly help make a sale. So which colors should you
use for your graphic logo design?
Below is a list of the emotional associations that human beings seem to have with certain primary colors. These are important to keep in mind when creating an effective logo design that will connect with the holder.
Blue
loyalty, fidelity, constancy
Gray
neutral, humility, wisdom
Green
life, health, warmth
Orange
paradise, fire, luxury
Black
void, emptiness, despair
Red
warmth, hunger, excitement
Yellow
intellect, faith, goodness
Purple
royalty, justice, truth
White
light, air, friendship
Of course not all colors mean the same things to all people.
But don't overlook the issue of color with your graphic
logo design. It truly matters!
What is the right color? Sometimes there is no correct answer, you just have to take your
best shot. But the top choice for graphic logo designs of Corporate
America is still blue.
